That has not been my experience the ones i have known, have done and used a business model, that means they had staff to pay and overheads, so they had to be commercial
They were doing it for commercial reasons some of them at the same time liked folk music, if they were doing it primarily for the love of the music they would have gone bankrupt, necessity meant they had to be commercial.
End result, agents encourage commercialism
"Every single one of them did it first and foremost for the love of the music and the musicians".QUOTE
iF that was the case, they would be out of business very quickly.
That does not mean that they did not like folk music, but the nature of any business venture forces commercialism.