A few weeks ago we had a bit of a beef about three-word slogans. Two more annoying buggers: the first, chuntered out routinely, presumably under orders, by government ministers when they're defending their paltry pay offers, "fair and reasonable." The other one, referring to discussions about food supply and prices, is "farm to fork." I get this subliminal feeling from that one that I should be cutting out the middle man and going straight into the field to take a chunk out of a cow with my fork...