And the last bit from that article:

“The studios and streamers feel they would be in a position to dictate most of the terms of any possible deal.” An insider called the strategy “a cruel but necessary evil.”

The report has stoked an outcry from guild members and nonmembers alike; for the record, though, some writers and onlookers suspect the bravado Deadline quotes is more of a negotiation tactic than genuine malice. “They’re ramping up propaganda,” tweeted screenwriter Joe Russo. “What an inept attempt to scare WGA members into turning on each other,” agreed journalist and author Mark Harris. Director and story artist Cole Harrington put it more bluntly: “It’s a threat. This is calculated. The AMPTP is trying to scare folks into folding because THEY’RE scared of unions.”