Not exactly rare or unusual, but I would like more people to use "aphorism" and understand its ubiquitous influence in society.
(for that matter, "ubiquitous" needs to be more widely comprehended.)

In social media, it has become all-too-common to substitute an aphorism for an original thought or construction. Somehow, memes are often just aphorisms with fancy lettering and a photo shopped image. Then, replies are often just one of a small group of icons.

   No wonder there is now a class of people who actually earn money as 'influencers"