Reform are a populist attention grabbing company. Sadly that is what grabs the headlines so the media feed into it and it becomes a cycle of the company feeding the media who in turn pander to them. It happened in the USA with Trump and Farage thinks he can do it here. I don't think that the majority of people buy into their lies but while they are the darlings of the MSM they are constantly on people's minds.

The other parties, particularly Labour, need to stop trying to outdo them and fight against their propaganda instead but Starmer does not seem to have the backbone.