Heard an abridged version of this book on BBC Radio 4Extra (it was originally broadcast in 2021)

If Then by Jill Lepore (Omnibus)

"How One Data Company invented the Future.

Jill Lepore uncovers the history of Simulmatics, the forgotten US data company that paved the way for Facebook, Amazon and Cambridge Analytica.

Jill is Professor of American History at Harvard University. A staff writer at The New Yorker and host of podcast The Last Archive, she is an award-winning writer of books on diverse topics, from American democracy to Wonder Woman.

Omnibus of five parts abridged by Eileen Horne.

Read by Laurel Lefkow.

Producer: Eilidh McCreadie"

It was an interesting listen.