Well, it's not the first time the advertising industry has had a go at Folk song and dance. Remember the lager advert and the portrayal of a Morris dancer? This sort of thing does nobody any favours. As for the singers-well I'm sure the money was very good. Not going to improve their chances of a career in the clubs and festivals, but then if they were that bothered, they would not have done it in the first place. Serves them right. Many others and I worked extensively in TV to bring in some dosh, mainly extra work in films and soap operas, so there is no excuse for this.