"Initially the Reform UK party was a limited company (the Reform UK Party Limited)[297] with fifteen shares. Farage owned 53% of the shares in the company, giving him a controlling majority. The other shareholders were Tice, who holds about a third, and Chief Executive Paul Oakden and Party Treasurer Mehrtash A'Zami who each held less than seven percent.[297] In August 2024 Paul Oakden was removed and Farage took over his shares, giving him 60% ownership.[298] As of 2025, ownership of the party was transferred from Farage to a new business legally constituted as Reform 2025 Limited, a company limited by guarantee, replacing the original company which was controlled by Farage as majority shareholder.[299][300] The directors and guarantors of the new company are Farage and Ziauddin Yusuf, who will effectively control the new company.[299][300][301] The business's filing stated that it had no "person with significant control".[299]
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Farage has said the party would largely be funded by small donations and that they raised "£750,000 in donations online, all in small sums of less than £500" in their first ten days. The party also accepts large donations.[302] He further said that the party would not be taking money from the key former UKIP funder Arron Banks.[30][303] Farage personally faced questions during the 2019 electoral campaign after Channel 4 News revealed undeclared travel and accommodation benefits provided by Banks before Farage joined the Brexit Party, and on 21 May 2019 the European Parliament formally opened an investigation.[304] In response to the reporting, the Brexit Party banned Channel 4 News from its events