Isn’t it a bit like Labrador puppies advertising toilet paper? Nobody wants to see someone wiping their bum on TV, and I guess no one wants to see human remains being incinerated either. Even so, it’s a strange thing to sing about, but then so was Tom Lehrer’s ‘We'll All Go Together When We Go’ back in the day. If nothing else, this must spawn some good parodies:

Poor Auntie Flo, she didn’t want to go,
We never knew just when her health might fail;
We thought it best, she always had bad chests,
And Pure Cremations had a cut price sale…..