Perfectly true, Raggy. Whilst there is no VAT in the price, there is in the price an element of recovery of taxes paid by the producer, manufacturer, haulier, distributor, and retailer - not least being Corporation Tax, Business Rates, ‘Ers NICs, etc.

At the end of the day, all taxation is paid by the consumer by virtue of the fact that the price he/she pays includes taxes levied at each stage, and on each part, of the supply-chain.