Hi!You never know, they might be refering to a Canadian only version of Red Rose - after all, as gnu pointed out, the Bud is sold here is brewed here.
As for the World's Biggest Bookstore, maybe it's like the World Series in Baseball, or, if not a newspaper, started by Mr. or Ms. World?
Not that I believe either of the above 2 explanations is true - more likely to be some conspiracy theory explanation.Rana