Interesting and funny thread. I took a marketing class a few years ago and learned some very interesting marketing ploys.

Betty Crocker, who invented cake mixes, had one of the best ploys. When cake mixes first came out, no one bought them. BC hired a marketing expert who found out that what kept them from selling was freshness. So... they added the instruction to add one egg to the mix and, boom, off went that product as we all know.

Another is Wonder Bread, who puts the scent of fresh bread into the wrapper. Also, you can push the bread down flat, and go away for a while, and when you come back, there it is all puffy again.

One of the best is the awesome discovery that something will sell for $1.99 that would not sell for $2.00. Amazing! People just don't see the .99, only the $1. I know it's true because I have had to point out to many people that something cost $30, even if it said $29.99. Amazing!

Love, annamill