Don't forget that hypocrisy is a PLUS, not a minus, in most human interactions. Read Miss Manners if you wonder what I mean. And this from someone who is from Africa but still eats chocolate... I also eat meat... but I also shop in small stores, buy gas from local firms rather than the biggies, and no longer wear Nikes since the pair I got in 1979 finally fell apart. Whatever you may say about their production now, they USED to make a great sneaker. Try wearing anybody's shoes now for 20+ years and see who measures up! I also had a Timex that lasted for about 10 years, including adolescence and several trips through the washing machine and even dryer, then finally was destroyed... tried to buy another Timex one December and the humidity and pressure on a PLANE trip killed it before I even got home for $mas! (Sorry, off topic, but part of why I don't buy from big names now isn't philosophy, but the fact that they don't make products worth spending any real money on any more. Maybe if more people voted with their feet, as the quaint saying goes, the rest of this could follow naturally...)