Loved the 7-up taste test. Most hated...from the dim mists of antquity: The wife is happily dusting her lovely home The husband comes in to the home. As he passes she looks at the neck of his shirt (always the first place a woman checks. The previously cheery wife notices that hubby has.... "Ring Around The Collar". Sing-songy kiddy playground bully voices start chating " ring around the collar, Ring Around The Collar, RING AROUND THE COLLAR". The poor dear's day is ruined because she didn't use Wisk detergent... or was it really because Hubby doesn't know how to wash his neck! Some ad folks would consider the ad a success because I remembered the product name. I've never bought a bottle of Wisk in my adult life