I can see plenty of sense in what both Kendall and Mousethief have to say on this one. Just depends on how you look at it.
We do need to get in touch with what our true inner desires and needs are (in a creative and emotional sense), and not sleepwalk through life not really living each moment....or just doing what we're "supposed" to do.
On the other hand, we don't need more thoughtless self-indulgence, which is what the advertising world is constantly encouraging us to engage in so they can sell more product.
Gotta figure out what's REAL, that's all. And as we all know, Coke is NOT the "real thing".