Fortunato- That slogan read 1932. I invented it to plug the first New Lost City Rambler concert in New York, and we distributed over 2000 tags to people who wore them without the foggiest notioon of what it was all about. On t'other side was a stylized blue eagle (remember the NRA, anyone?) holing a banjo and a guitar with the cryptic acronym:

NLCRA (or New Lost City Ramblers Admirer)

There's a copy of the tag in the old New Lost City Ramblers songbook. 1935 wan't nearly as interesting to return to.