OK, I'd been ignoring this thread, but then the conversation at the BBQ I went to yesterday brought this up for me. Imagine a bunch of restauranteurs, aged anywhere from early 20's to late 40's, it seemed, talking around a grill on which there was prime rib, among other things. And yummy sides (even an excellent avocado salad) and even yummier desserts... and men greatly outnumbered women. I'm new to the crowd, didn't know anybody but the person who brought me, so I'm being quiet and listening. And all the men are talking about is diet, nutrition, fat content versus sugar content and on and on, and I was thinking Wow, it's just like the thread said, when I realized an important and critical difference, wondering if y'all noticed this too:

When women (gross overgeneralizations and stereotyping follow) talk about nutrition, it all seems to be about LOOKS (oh, if I eat that cake, it'll go straight to my hips). None of these men were even slightly talking about their looks, they were talking about their HEALTH, predispositions to diabetes, etc. Not one of them ever mentioned how much SEXIER he is now that he's lost the 70 lbs, or whatever, they all talked about how much BETTER THEY FEEL. I found it very, very interesting. Men have taken over counting calories but not the reasons why?