Yep, it's definitely bullshit to turn to your friends in a time of need or to share something. Certainly don't want to build on the wonderful community some of us think we have here. Much better to belittle their need and trivialise it with condescending rhetoric.
The best advice ever is if you don't like the subject, stay out of the thread, pass it by. If you don't think there are enough music threads, start some more.
One wonders where you and your opinions were when "an acquaintance of the family involved" known as Big Mick, asked for help for his friend, whom most of us knew nothing about.
Have you asked any of the recipients of the thoughts, etc. how they've felt about the threads for them? Have any of them told you is was "tacky," "bullshit," of no earthly use to them, no better than a "chain letter?"