Well, I flew Virgin Atlantic in May from DC to London (on a free ticket, no less, that I got from charging things on the generous expense account in my former job in the Chemical Industry - I had over $60,000 worth of points on my American Express!)and it was great. They got my Martin guitar there and back in one piece. Martin does supply a pretty sturdy case. My flight was comfortable and on time, food was good, there were nice little individual movie screens with a choice of five or six channels. Oh and they give you a little goodie bag with slippers, toothpaste, aromatherapy cream, etc. My seat was in economy so there was very little leg room, but that's the case with all the airlines. To make it a little safer for the guitar you can ask them to let you carry it to the gate and they'll put it in the baggage compartment by hand, so it doesn't have to go down the chute. And when it came out it arrived separately from the other baggage, so they were looking out for it. I'd certainly fly Virgin Atlantic again, even if I didn't have a free ticket!