I have used American, TWA and Virgin to get from LAX to Heathrow...and Virgin is by FAR the best. Once my uncle gave me an upgrade to Business...my god, what luxury...there was even a car at either end of flight to get me to airport and to my friend in Putney. But even in coach the individual little tv thingys help to pass the time, the food is good as airline fare goes, and the service was friendly. And as I recall, the drinks are free...not that I care....