The Mudcat Café TM
Thread #38058   Message #535345
Posted By: JohnInKansas
25-Aug-01 - 09:12 PM
Thread Name: Swiss Army Knives and musicians
Subject: RE: Swiss Army Knives and musicians

The SAK, like much of what you find on the market these days, is designed to SELL. Whether it's useful or not doesn't matter much to the people who put them out.

Judging by most of this column, we would have to call the SAK a very successful item.

Sorta like the ZIP-Lock baggie. Even though they don't really work for sh..., you can't get a plain old freezer bag (that does work) in most retail stores in the US.

Marketing rules.

John