The Mudcat Café TM
Thread #8754   Message #54904
Posted By: Alice
20-Jan-99 - 12:29 PM
Thread Name: Where are the kids?
Subject: RE: Where are the kids?
I think the difference between now and the past is the way the music business markets music. There is a profit strategy that relies on 'hits' and volume of sales, which are sometimes related to a movie soundtrack, to an extensive performance tour, to the latest gimmick, etc. The idea that music is what Mudcatters all seem to think it is, does not translate into the way music is marketed to the public on radio and CD's. Music to the masses (young people) is the latest 'new' sound, not the old sounds. There are some, like the Beatles, who could compose original music that will stand the test of time, but how much music from the 90's will still be sung in 20 years? Music used to be handed down from generation to generation by personal contact. It is now a product. Young people are exposed to the music product more than they are exposed to traditional music. Fighting the tide of mass marketing is a challenge, but it is fighting the good fight.