Don't worry McGrath, the media will find a nice Madison Avenue style of label to package it, complete with logo. (Not being sarcastic towards you personally. Its just the media is so damn predicatable.)

GUEST,Casualties
I can't really argue with you, except that Afghanistan is very mountainous, and they know the terrain better than any outsiders. To go in there with massive military power, will be I fear, be using the old elephant gun-to-kill-a-fly method. Will it really be necessary to level the entire country conventionally, to achieve the goal?

It also remains to be seen if Pakistan is going to completely share all their intelligence and impose a "blockade" from their end, and, the extent of cooperation we get from China. I still think China is going to try and stay as neutral as they can, with a tilt towards the U.S. and Nato, in this instance.

Obviously Iraq and Iran had better stay the hell out of it, for their own collective good. There are many unresolved bitter mememories going back to 1979.