When I test drive a guitar for purchase, which I am currently doing, my criteria is first and foremost the neck and how it plays. I usually try to choose guitars with nearly dead strings on them. I find it is easier to judge how well a guitar sounds and plays that way.I usually don't even consider the name of the guitar. There are so many things that are reaaly importanat that the name is only secondary when determining a purchase.
As for sound, I am deaf in one ear and what I actually hear as I play isn't what someone else hears. I always have someone play it for me, so I can sit infront of it rather than behind it, and hear as true a sound as is possible with one dead ear.
Don