I vote for Zojirushi. I make all of our bread, usually whole wheat. Have had Panasonic and Zojirushi and by far prefer the Z. It can handle the heavier whole wheat doughs. I have the smaller model. I DO find it cost effective. Organic whole wheat breads in my area cost $3.00 to $3.89 per 2 lb. loaf, My cost using bulk purchased organic whole wheat bread flour is about $1.05 per 1 1/2 lb. loaf. I have had the Z for 5 years now, have replaced the paddle once (cost about $5.00 including shipping) and now need to replace the pan ($70.00 approx.) I paid $140.00 for it on sale. I have averaged baking 4 loafs per week. Am now using a Panasonic my nephew has loaned me until I can order a new pan. It does not mix the dough as well--I have to stand there and scrape the sides of the pan while it is mixing. I am grateful for the loan, but can't wait to get my Z back.

Good luck and happy shopping.