ddw, For Toronto to buy enough world wide advertising to get the same coverage as an Olympic Games It would cost WAY more than hosting an Olympic Games. The cost of advertising oin the USA alone would be billions. I've lived in Columbus Georgia for the Past 3 years and let me tell you that Atlanta does not regret hosting the Olympics and that the city still sees some risidual benefit.

Montreal's Olympics was a financial fiasco but that the world has learned much since then. Toronto can use a world class pool and velodrome. I am sure they can keep a better eye on the contractors than Montrael did. A slightly profitable or break even Olympics is possible. Which when acheived would accrue huge financial benefits to the City.

Toronto's major problem in getting awarded an Olympic games is the jealousy much of the rest of Canada feels toward the city.