John, "proselytization" is where one a**hole tries to get another a**hole to quit being the kind of a**hole they already are... and tries to get them to be the same kind of a**hole they are, for vaguely stated reasons based on that particular form of a**holism... and in such a fashion that all that is glorified is how much of an a**hole they (both) are.IMO.
Thanks for asking! Love ya!
~S~