I remember when the first Wendy's opened in Louisville. I was among the crowd on that opening day, and there working the counter was Dave and his daughter Wendy, the young lady who was both the namesake of the chain and whose face still appears on many of the signs. Of course, this was before Dave became an advertising icon, but I guess I can say I knew him when. He always kept his approach simple...give good value for the money. And he seemed immune to the trappings of success. Basically, a nice guy who epitomized the American Success Story in the best way.