Actually, if you get right down to it, I like the beer commercials better than the beer. Except for those insipid I AM CANADIAN ones. If there ever anything less Canadian, it's them. The best for me were radio commercials for several brands of Newfoundland beer, Blue Star & Black Horse to name a couple. I recall one that aired shortly after a half dozen Eastern Europeans jumped ship in St. John's. The theme was teaching them how to evade immigration by blending in with correct pronunciation like, "Black 'orse, bye."