When I looked up at the Guinness ad I could never figure out
How yer man stayed up on the surfboard after fourteen pints of stout

--Christy Moore

BTW, Pilsner and other classic European brews WERE served at what's called "cellar temperature" - about 50 degrees F - because that was the ambient temperature of the beer cellar; in other words, unrefrigerated. It's a lot cooler in Northern Europe than in the US. On a hot California summer day I like my beer cold, but not so cold I can't taste it -- the frozen mugs must go!

Cheers,
Michael