I put out my own cd.s having been with big labels in the past. If you do gigs and sell at them, have a web site and do post orders it's much better than having a label. If you're a niche music you don't sell to browsers in shops. If your maximum sale is let's say 2000 cds..500 at full price should cover all overheads leaving you 1500 cds at full profit to you.Reviewers should be sent details of your website so readers can order direct.I find too many folkies almost apologise to the audience for selling their cds at gigs..." Oh...er...by the way...we've got a cd.." EXIT. If it's a good product, be proud of it and be proud to sell it. Meet the audience, talk to them, sign the cd. And if it IS good, they'll come back for more.Take ads in the mags if you wish, again featuring the web page. I've made more money by selling 1000 copies of a cd of my own than I ever did selling 100,000 with a big label.