(from dick grenhaus)Well, CAMSCO's experience is that tapes don't sell. CDs made by "unknowns" tend to sell only at concerts and festivals at which the artists are performing.
In most cases, these CDs are best viewed as a cash income adjunct to the performers' fees. It's a sad situation, but people don't tend to buy CDs of people they haven't heard. DJs can help, but most DJs are flooded with promotional CDs, and an unknown's chances of getting airplay are slim to none.