I should add that sometimes posters can be too popular, especially if it's a well-known star like Dylan, etc. We've had live-event and film posters stolen from display cases in our lobby, and other public places, because someone wanted to hang them in their bedroom or college dorm room. While it's cool that they're so popular, it only advertises the event to a small number of the thief's friends, defeating the purpose of "attracting the masses"!