I disagree amos.it is contradictory, because "friendly" has connotations quite the reverse ofthe feelings you get from a bullet up your jacksie. And it is a euphemism I think, because it was a circumlocution by PR people who didnt like saying "we've bombed our boys by mistake". And is certainly ironic, if the phrase is used byits recipients. So all in all i think it qualifies as all three figures of speech and gets some sort of prize.