The actions of Starbucks are similar to the building supply company in south Florida when hurricane ANdrew hit. Scotty Lumber outlets actually raised the price of their plywood sheeting (needed to seal off broken windows, etc.) while Home Depot put into effect sale prices scheduled for a sale later that month. According to news articles Scotty's was fined by state officials for price gouging. There are a few Starbucks outlets in this area and as others have reported they are way too high priced! I can buy a pound of coffee and ruin it better than they can for a lot less money! If I were a customer of theirs I would let them know that their knuckling under to the ridiculous PC faction is very discouraging!! I have seen the ads and it's like those stupid inkblots, no two people will see the same thing. I saw a summer scene with two beverages standing in a pleasant meadow surrounded with the trappings of the season.