Actually the grass in the poster works like one of those Magic Eye drawings. If you stare at it long enough you will see an image of a man with an umbrella on the grassy knoll just as the motorcade passes along with Paul McCartney in bare feet. One of the guys mentioned it to me tonight as we were standing in the field waiting for the UFO to land.

The only thing that bothers me about the poster is the word "collapse". I'm not bothered about any possible connection to 9/11, I just can't figure out what it is supposed to mean! Drink and ice tea and collapse? Is that supposed to mean the same as "refresh"? Maybe I'm not hip to all that groovy jive lingo those crazy young kids on Madison Avenue are using these days, but from an advertising point of view the poster doesn't make much sense. I hope the person who designed it kept his or her day job.

Ron