Yes it does imply that doesen't it?

However, further info provided from the DCMS will establish that the reward can be indirect to the licensee in the form of increased takings for drinks.

This means that the only live music that will not require the entertainment element of the new premises licence, will have be proved to be both spontaneous and unrewarded. Anything else (except live TV events)will and have to be exactly specified well in advance, in a council approved operating plan.