Pfizer Corp is making the announcement today that VIAGRA will soon be available in liquid form and will be marketed by Pepsi Cola as a power beverage suitable for use as a mixer.

Pepsi's proposed ad campaign claims: It will now be possible for a man to literally pour himself a stiff one. Obviously we can no longer call this a soft drink.

This additive gives new meaning to the names of cocktails, highballs and just a good old fashioned stiff drink. Pepsi will market the new concoction by the name of Mount And Do.

Dave Oesterreich