Jaysus, Fionn! Little rough, eh? It is about Robin2's band, which certainly is not BS.

I am in agreement, though, about keeping it short and simple. A good hook line can be eye-catching and helpful such as this one from a magazine ad I did for my brother's classical music: Composers don't have to be dead to be good! With an upper righthand placement, that grabbed a lot of eyes. Sometimes just a good tagline will be the best thing to grab attention and get a second look...we used to brainstorm up as many as we could think of then sort through them for the best. We called it the "We build a better burger" process.*bg*

As far as reviews go, I preferred to include what listeners had to say about the music tapes, as that seemed to matter more to those who were considering buying them.

Good luck, Robin,

kat