The last one "we let our roots show!" could have some legs esp. with the right kind of visual...some blue grass with yellow showing at the base of it with a Celtic design superimposed or something. Alice in Montana is a freelance illustrator and could probably come up with some ideas.

Another idea would be to have a graphic with the grass at the bottom and the words in the tops of it, going from left to right in a kind of action mode changing from "Kentucky Blue...Celtic" with the tagline "we let out roots show!" at the bottom of the grass.

*shrug* just some thoughts:-)

kat