Excuse, please, but wasn't it the Coen brothers who jumped on the NGDB bandwagon? It seems that Circle and Circle II preceded the "O Brother" phenomenon by quite a while. Perhaps the mode of delivery (movie rather than album)was more effective at starting a "fad," but the Grits had the lock on the preservation and promotion of tradition in my opinion.

Not to overly diss the Coen's, but at least they could have delivered a nod to the NGDB. After all, they gave screen credit to Homer for the original story.