well, the military has been creating a lot of commercials (many of them shown late night and in between episodes of shows like The X-Files) featuring soldiers fightng fantasy-like creatures with swords and sorcery style weaponry...and also commercials where the combat looks like an elaborate video game...thus trying to appeal to kids and maybe even geeky kids who are into science fiction and fantasy and feel like outsiders and not masculine enough...gee, being in the Marines is like playing Dungeons and Dragons! I can kick ass just like I do at the arcade! Sign me up!

The weird orange cat does not sound all that different from any of these other advertising modus operanda...(is that plural correct?)

peg