Since we're in dire need of sober & serious artistic discussion around here, I offer these excerpts from article in my local paper (yes, that IS all I read) for consideration:
The Trek Back To Profitablity October 6, 2002 By JOHN M. MORAN , The Hartford Courant
When actor William Shatner first hit the TV screen on behalf of Norwalk-based Priceline.com, the company's future looked limitless.
It was in 1999 that Shatner, best known for playing Capt. James T. Kirk on "Star Trek," launched a memorable series of Priceline commercials featuring him as an atonal lounge singer.
The quirky campaign, along with earlier radio and print ads, helped make Priceline one of the premier names in Internet commerce, right alongside such luminaries as Amazon.com, eBay and America Online....
Now, Shatner is back touting Priceline in a multimillion-dollar series of TV commercials featuring him and the Priceline "Super Computer." But it's a far different Priceline than the one he fronted a few years ago....the company's stock price is mired in the low single-digits....And they're counting on Shatner's latest collection of TV commercials to help them recapture at least some of the company's early magic.... *************************************************************** OK, USA & Canada JT Kirk fans, have you seen the commercials? Wow. A *classic* performance. Truly indescribable. And that *computer*! Such *personality*!! Got to have a major effect on the stock. :)