Clinton, Amos
Personally I call 'em blickies because they are the cerebral equivalent of onomatopaeic. Love 'em or hate em you know what they are. If you don't then you struggle with URL and hyperlink - I try my hardest to get strangers and family to go on my website and I have to spend a fair time with concepts and detail in some cases.
Say "a blickie is a blue clicky thing" and they nod
Say "a link is... " and they ask more questions
Say "URL" and you loose them.
Opinion? Not! One man's experience - yes.