Amos, how in the world do you mount a massive PR campaign in a country where criticizing the ruler can get you disappeared? Besides, the Iraqi people KNOW what Saddam is and they don't like him but they hate the US. They blame us for the sanctions that have brought them so much misery even though they were imposed by the UN.
As we both know, those sanctions didn't work for a number of reasons, not the least of which were the refusals of France and Russia (among others) to give them more than casual lip service. But the money garnered in that trade did not go to rebuild Iraq. Instead, it went to rebuild Saddams war machine.
So how far do we let it go before we finally act? Until he has nuclear bombs with which to play nuclear blackmail?
If that is the case, we WILL have nuclear war in the Middle East. Saddam isn't stupid but he IS reckless at times and if he threatens or strikes at Israel, they will blow Bagdad off the map along with a lot of other Arab real estate.
We need the THREAT of war to make sure he cooperates fully with the inspectors unlike the way he did in the 90's.
And the longer we wait, the more time he has to hide stuff and work on existing projects.

troll