I love y'all dearly, but are you really serious about this shit? I use two of them and I DO check prices, shop at four stores, and as far as my two stores with cards go, the savings can be pretty good. All of that aside, if you have ever used your computer to do much of anything or gotten a mortgage or financed a car or dealt much with a bank or paid taxes or voted or been in a hospital or about a blue million other things, the information is out there for the asking and easily obtained. I'm not particularly concerned that someone should find out that I prefer Linguini to Cappellini......Of course I did buy that Russian Dressing....Oh, yeah, that's okay....wrong era.........