In the early '70s, the telephone company launched a new slogan: "Let Your Fingers Do The Walking - Through the Yellow Pages." This slogan, and several spin-off variants, appeared on billboards everwhere. They also inserted related ads for themselves as "fillers" in classified ad (Yellow Pages) section of new directories.

Coincidentally(?) the 1971 "major replacement" of the telephone directory was the first to include "Massage Parlors" as "legitimate businesses" in the Yellow Pages. Prominently featured on the first page of listings for "Massage Parlors" was the 'phone company ad:

"Imagine 30 million walking fingers."

I thought it "nicely appropriate," although the company was reported to have taken "disciplinary action" to assure "such errors" would not be repeated.

John