These days, the way to sell something is to call it Extreme. I was driving past a Burger King yesterday, and they now have an Extreme Hamburger. Down the street they had a sign out for Extreme Comedy. In the Gospel section at the music store, they now have Extreme Gospel. I don't know if this is strictly an American phenomenon, but I imagine that if it is, it will surface soon on the streets of Afghanistan, and everywhere else.

So my question is, why haven't we wised up and started Extreme Folk music? We could have Mr. Happy on electric can opener, Bobert could thumb his nose, after he gets his cast off, and Mr. Tweed could shed his leather elbow patched smoking jacket and wear a pink day-glo shirt with puffed sleeves and lace cuffs. Think of the commercial possibilities.

What else has gone extreme these days? If this keeps up, we'll have Extreme Apathy before long...

Jerry