The Mudcat Café TM
Thread #54478 Message #843576
Posted By: Midchuck
08-Dec-02 - 08:24 PM
Thread Name: Tech: The Aluminum Martin Guitar
Subject: RE: Tech: The Aluminum Martin Guitar
I think Martin has gotten to be a big enough operation and generated enough competition that they are beginning to need gimmicks. The best new "vintage Martins" are Collinges, Santa Cruzes, Bourgeoises, (is that a word?), Merrills, Husses and Daltonses, etc. ad damn near infinitum.
And, as has been pointed out, they have to fight Taylor and Larrivee, and maybe Tacoma, for the mid-range acoustic market.
Their two gimmicks seem to be outrageously priced "personality signature" models, and guitars made out of alternative materials - which, I suspect, gets the manufacturing cost down a lot more than the reduction in retail price.
It's kinda sad, 'cause they did the development and set the standard, in steel-string acoustics, but now they have a fight on their hands with people whose ideas came from them. Sort of like Ford has with GM et. al.