I agree with what you are saying Ron, that we weren't the target audience. I'm saying that for my particular PBS affiliate (TPT), they will start running American Roots this Saturday--the day after the pledge drive ends. So since TPT obviously could afforded to have run it locally (instead of just taking the PBS feeds), and considering that there is a strong and vibrant folk music community here in Minnesota, wouldn't they have been better served using the 'American Roots' special instead of this schlocky piece?

They make their own deals, of course, but what I'm wondering is if anyone has even bothered to do the market research of which program was more likely to pull in viewers who pledge.